Archive | 1Berkshire News RSS feed for this section

  Celebrate the Berkshires September 9, 2014 6 p.m. Pittsfield Airport 832 Tamarack Road, Pittsfield, MA Berkshire Trendsetter Awards – Hors d’ouevres – Cash Bar   Presenting Sponsors:       Tickets: $60 each or $500 for 10 pack Thank you to our Event Underwriter:

Comments Off Continue Reading →

Call for Nominations for the Berkshire Trendsetter Awards

Berkshire Trendsetter Awards – Click here to submit a nomination!  1Berkshire, the area’s designated Regional Economic Development Organization, has opened the nominations process for the annual Berkshire Trendsetter Awards. Now in its fourth year, the Berkshire Trendsetter Awards celebrate outstanding individuals and organizations whose achievements and commitment have strengthened the local economy and helped the […]

Comments Off Continue Reading →

A Note From Reggie Cooper, Chair of the Board of Directors, Spring 2014

In the last newsletter I provided a recap of 1Berkshire’s major accomplishments since formally organizing in 2010.   Since then, 1Berkshire has launched its tiered investment campaign, which consolidates the dues from the Berkshire Chamber and Berkshire Visitors Bureau, along with past investment levels in Berkshire Creative and Berkshire Economic Development Corporation into one amount customized for […]

Comments Off Continue Reading →

Central Station Update

Spring has sprung! As Berkshire County’ single point of entry for business resources and economic development, the Central Station is bustling with activity. Since January 2014, over two thousand people have been served by over 130 events, meetings, workshops, trainings, seminars, and other gatherings hosted at the Central Station. Our building has come to be valued as […]

Comments Off Continue Reading →

2014 Annual Meeting

When 1Berkshire formally became an organization in 2010, the Board of Directors was created by selecting three Board members from each designating agency, in addition to three at-large community members – establishing a strong Board of 15 individuals. This year an additional At-Large seat was approved, allowing for a Board of 16. At the Annual […]

Comments Off Continue Reading →

Board Member Spotlight: Betsy Strickler

    Betsy Strickler Director of Admission Darrow School  What do you do at Darrow School? I have the primary responsibility for enrollment management – which includes the marketing of Darrow School to prospective families, consultants, and the general independent school public. I also facilitate the financial aid awards to new and returning students/families and […]

Comments Off Continue Reading →

Branding the Berkshires, Part III: 2nd Home Owners

By Lauri Klefos President & CEO, Berkshire Visitors Bureau Chief Marketing Officer, 1Berkshire We’ve been talking about why a good brand is more than crafting a message or creating a new logo.  Our brand must be our core promise, our story. It is incumbent upon us to be clear about the image we are aiming for […]

Comments Off Continue Reading →

Statement of Regarding Announced Closure of Northern Berkshire Healthcare

    March 27, 2014 The announcement by the Northern Berkshire Healthcare board regarding the closure of North Adams Regional Hospital and other NBH affiliates has affected our entire Berkshire community. 1Berkshire’s primary concern is for the patients, care providers, and staff affected by the closure decision and we are maintaining a steady focus on […]

Comments Off Continue Reading →

Board Member Profile: Peter Stasiowski

Peter Stasiowski Director of Communications Interprint, Inc. Two or three sentences about what you do at Interprint, Inc.:  I’m responsible for Interprint’s communications, including marketing to customers by managing publications and events, and promoting Interprint within its industry, and in our local community. I also manage the human resources department which is responsible for compensation, […]

Comments Off Continue Reading →

Branding the Berkshires, Part II, Winter 2014

By Lauri Klefos, President & CEO, Berkshire Visitors Bureau and Chief Marketing Officer, 1Berkshire A good brand is more than crafting a message or creating a new logo. It starts by gaining an understanding of the audience and seeing the world through their eyes. Working with the research team of ISM Marketing, and with the […]

Comments Off Continue Reading →