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Practitioners Group Guest columnist: Ann Dobrowolski – “How to Grow a Small Business”

How to Grow a Small Business By Ann W. Dobrowolski Community Development Specialist, Pittsfield Economic Revitalization Corporation Small businesses are the backbone of our economy, constituting a majority of the employers in Berkshire County and supplying most of the jobs.  Businesses are continuously being created and expanding. There are many sources of guidance for a business […]

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1Berkshire Board Spotlight: John Toole

John Toole President, L.V.Toole Insurance Agency, Inc.  What do you do at Toole Insurance Agency? I set the strategy for operations and work with key clients to assess risk, create plans to manage risk, and reduce their total cost of risk. Why did you become involved with the 1Berkshire board of directors? My involvement began as […]

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Branding the Berkshires, part VI: Visitor Perceptions

By Lauri Klefos President & CEO, Berkshire Visitors Bureau Chief Marketing Officer, 1Berkshire The Berkshire Visitors Bureau has been marketing the Berkshires as a premier travel destination for over 75 years.  There is no doubt that “the Berkshires” is a recognizable brand, drawing millions of visitors from around the country and around the world.  The […]

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Entrepreneurial Meetup: February 27, 2015 at 8am

1Berkshire is assisting in the coordination of an Entrepreneurial Meetup on Friday, February 27 at 8am at the Marketplace Café in downtown Pittsfield. This event is the first in a series of meetups which will begin to gather entrepreneurs together to engage and network, as well as allow 1Berkshire to share resources with this important business community. […]

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What’s Trending – January 2015 Edition

What’s Trending A collection of pertinent stories/information about issues which effect our regional and national economy.   Employer Confidence Highest Since 2007 Associated Industries of Massachusetts Massachusetts employers are more confident about the economy than at any time since before the Great Recession. Forget Resolutions, What’s your “Beautiful Question” for 2015? Fast Company Big questions […]

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What’s Trending – December 2014/January 2015 Edition

 What’s Trending A collection of pertinent stories/information about issues which effect our regional and national economy.   Pittsfield Manufacturer Celebrates Growth In New Facility iBerkshires.com Staying on the cutting edge of technology has been key to staying competitive in modern manufacturing, says Donald Rochelo, founder and COO of Apex Engineering, and a key player in […]

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Branding the Berkshires, part V: Berkshire Young Adults & College Students

By Lauri Klefos President & CEO, Berkshire Visitors Bureau Chief Marketing Officer, 1Berkshire The Branding the Berkshires project is all about creating a message that is true to our roots AND believable for the future!  Branding this location hinges on communicating the essence of the Berkshire experience and what differentiates it from competitors in the […]

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Branding the Berkshires, part IV: Berkshire Business Perceptions

By Lauri Klefos President & CEO, Berkshire Visitors Bureau Chief Marketing Officer, 1Berkshire Have you ever gone house hunting and asked potential neighbors what they think of the neighborhood or community?  Why wouldn’t you do the same when learning the perceptions of your area?  Last summer as 1Berkshire engaged in an extensive perception study conducted […]

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Branding the Berkshires, Part III: 2nd Home Owners

By Lauri Klefos President & CEO, Berkshire Visitors Bureau Chief Marketing Officer, 1Berkshire We’ve been talking about why a good brand is more than crafting a message or creating a new logo.  Our brand must be our core promise, our story. It is incumbent upon us to be clear about the image we are aiming for […]

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Branding the Berkshires, Part II, Winter 2014

By Lauri Klefos, President & CEO, Berkshire Visitors Bureau and Chief Marketing Officer, 1Berkshire A good brand is more than crafting a message or creating a new logo. It starts by gaining an understanding of the audience and seeing the world through their eyes. Working with the research team of ISM Marketing, and with the […]

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